With never-ending curiosity for the world, I design visuals experiences digital products processes services . I align brands across mediums.
I bring Stories to blossom.

You might consider working with me if you’re looking to collaborate creatively or strategically on:

Storytelling
Problem solving
Brand alignment
Visual Indenties
websites
web applications
mobile applications
Playbook creation
User experience
Customer experience
User interface design
campaigns
design systems
design principles
Research
Co-design
Interaction design
Information Architecture
Wireframes
Prototyping
concept development
AI exploration
innovation
baking any type of cake 😊

Knowing a bit more about me and my approach to design might give you even more reason to collaborate with me. So, here we go…

That’s me: Ulf. Well… a glimpse glitch of me, some donkey years ago, I know! But anyway… always happy when two things come together: great functionality and beautiful design aesthetics

That’s me: Ulf, well… a glimpse glitch of me, some donkey years ago I know! But anyway… always happy when two things come together: great functionality & beautiful design

So, what eXcites me?
What drives me?
What stays with me?

a splendid
eXperience

No matter the situation, no matter the circumstances, no matter what role I’m in, it’s always the eXperience that excites me, that drives me and stays with me. That applies no matter which hat I’m wearing – absorber, adviser, acquaintance, client, consultant, contractor, contributor, co-worker, creator, customer, designer, discoverer, driver, employee, expert, explorer, father, friend, giver, helper, husband, listener, lover, mediator, mentor, navigator, reader, son, strategist, student, taker, teacher, team leader, traveller, user, watcher, whatever!

eXperiences always shape our decisions and actions going forward. So, let’s make them splendid ones.

And, what is it that I do?
What do I contribute?

bringing projects to blossom

In a nutshell – from gaining insights from research and developing an idea … to concepts and prototyping … to award-winning applications & websites … to creating intuitive user interfaces and engaging brochures … to helping brands align in different spaces and designing visual identities… to establishing design systems and style guides.

I help bring projects to blossom.

How does it work?
What’s involved?

the human first approach

This is where the M in ME turns upside down to form the W in WE. Design is always a collaborative design process – centred around us, humans – and driven by purpose.

It is about understanding you – your story, your company and brand, your people and culture, your products, your offerings and services, and most of all: your customers. That involves research, workshops, interviews, and gaining insights by observing and listening in order to understand what people value and what they care about.

Together, we identify challenges and solve problems, craft splendid user experiences and visual designs, wireframe, and prototype, iterate, funnel, innovate, test and refine, and we keep always in mind: it’s not just about how things look but rather how well they function.

We tell stories. We go ‘live’.
We launch, deploy, and publish, and put the outcome where it belongs: in front of those with whom we communicate.

And when it’s all done, we loop back in again, monitor, measure, adjust, and refine accordingly.

So ME=WE.
And I become part of your team.

So, what’s next?
If you’ve scrolled all the way down and you’re still reading, that probably means we’re due for coffee and cake 😊. Let’s connect, swap stories, and see what we can create together.

So, what eXcites me?
What drives me?
What stays with me?

a splendid
eXperience

No matter the situation, no matter the circumstances, no matter what role I’m in, it’s always the eXperience that excites me, that drives me and stays with me. That applies no matter which hat I’m wearing – absorber, adviser, acquaintance, client, consultant, contractor, contributor, co-worker, creator, customer, designer, discoverer, driver, employee, expert, explorer, father, friend, giver, helper, husband, listener, lover, mediator, mentor, navigator, reader, son, strategist, student, taker, teacher, team leader, traveller, user, watcher, whatever!

eXperiences always shape our decisions and actions going forward. So, let’s make them splendid ones.

And, what is it that I do?
What do I contribute?

bringing projects to blossom

In a nutshell – from gaining insights from research and developing an idea … to concepts and prototyping … to award-winning applications & websites … to creating intuitive user interfaces and engaging brochures … to helping brands align in different spaces and designing visual identities… to establishing design systems and style guides.

I help bring projects to blossom.

How does it work?
What’s involved?

the human first approach

Design is always a collaborative process – centred around us, humans – and driven by purpose. This is where the M in ME turns upside down to form the W in WE.

Design is about understanding you – your story, your company and brand, your people and culture, your products, your offerings and services, and most of all: your customers. That involves research, workshops, interviews, and gaining insights by observing and listening in order to understand what people value and what they care about.

Together, we identify challenges and solve problems, craft splendid user experiences and storytelling visuals. We wireframe, and prototype, iterate, funnel, innovate, test and refine, and we keep always in mind: it’s not just about how things look but rather how well they function.

We tell stories. We go ‘live’.
We launch, deploy, and publish, and put the outcome where it belongs: in front of those with whom we communicate.

And when it’s all done, we loop back in again, we still listening and monitor, measure, adjust, and refine accordingly.

So ME=WE. And I become part of your team.

So, what’s next?
If you’ve scrolled all the way down and you’re still reading, that probably means we’re due for coffee and cake. Let’s connect, swap stories, and see what we can create together.