Intermind

The purpose of the project was to define the INTERMIND brand, create a cohesive visual language for all forms of communication, and build INTERMIND’s website.

Through a series of workshops, we collaboratively defined the brand’s WHY, HOW, and WHAT. We distilled key values, vision, promise, target audience(s), and their various touchpoints with the brand.

To develop the visual identity, we evaluated and balanced different design attributes, which informed a visual story and moodboard to establish the desired look and feel. This process included multiple design iterations, with considerations for typography, colour palette, spacing, interaction, and image treatment, among other elements.

The finalised designs were then applied to building INTERMIND’s website, which we continue to monitor and optimise to ensure an exceptional user experience across devices.

“Ulf was a pleasure to work with. He helped me develop my firm’s brand by creating a visual identity and an attractive, functional, and professional website that met my brief’s requirements.

What is most impressive about him is that he based the entire design discovery and implementation process on putting my customers first. I highly recommend Ulf for website development and design.”