QBiotics

An evolutionary design approach for creating a new Visual Identity for QBiotics, an Australian public unlisted life sciences company specialising in novel anticancer and wound healing pharmaceuticals

Some background

I was tasked with creating an entirely new design language for QBiotics’ visual identity, the goal was set of building upon the brand’s unique DNA.

Even the approach was rather ‘evolutionary’ than ‘revolutionary’ it still gave QBiotics a more contemporary and sophisticated look that honours their scientific reputation and approach while also appealing to the investment community.

Beyond redesigning the website, I overhauled the brand’s design assets, redefined and expanded the colour palette, introduced a flexible and dynamic typography system, and established new image treatment guidelines.

All elements were designed to be versatile, allowing the new visual identity to maintain consistency across various mediums and communication channels.