Stelfonta
Creating a new Visual Identity that supports the shift from B2B to B2C communication
Stelfonta is a non-surgical mast cell tumor treatment for dogs
I helped Australian company ‘QBiotics‘ to launch their cancer treatment product ‘Stelfonta‘ in the US. Previously they appealed predominantly to VETs, the scientific community, and potential investors. Whereas now the focus shifted to the consumer market. Work included an entire revamp of Stelfonta’s website, style guides that can be applied to different mediums as well as developing visual concepts for campaigns that run across different social channels.
Areas of involvement
Examples for the new Visual Identy



Examples for campaign concepts and visuals




Testimonial
“Ulf evolved the branding for veterinary oncology treatment Stelfonta, to extend beyond the established B2B programme, to also resonate with pet owners [end customers]. He then activated the new branding across a website and various educational tools. During this process he also designed the functional navigational / user experience as well as practical aspects for the web developer.
We now consider Ulf a valuable member of the team at QBiotics. “
Hayley Braban, Senior Marketing Manager at QBiotics Group Limited